END OF YEAR SALE: Up to 50% off many more items!
END OF YEAR SALE: Up to 50% off many more items!
It's on us 2030+

Our mission is to be the most sustainable version of Marc O'Polo. The use of natural materials has been rooted in the brand core from the very beginning and the foundation for a holistically environmentally conscious approach has been laid. From 2030, we want to use only preferred fibers that come from more responsible sources and offer greater benefits for people, animals and the environment than the respective conventional alternative. For timeless design of lasting quality - aware of our responsibility.

Our highlights

Our commitment to holistic environmental awareness is reflected in our progress and major initiatives to date. A look at our highlights.

Our strategy for the future

As an international fashion and lifestyle company, we have a responsibility that goes far beyond our direct actions. Our business activities not only have a direct impact on issues such as resource scarcity, environmental pollution and waste colonization, but also have a symbolic effect on the way our customers think and consume.

Our new sustainability strategy is therefore a response to the environmental and social challenges facing our industry and at the same time a reflection of our brand values and vision for a desirable future. Our strategy is built on 5 theoretically separate but practically interlocking pillars: Product, Circularity, Environment, Social and Governance.

Our strategy for the future

As an international fashion and lifestyle company, we have a responsibility that goes far beyond our direct actions. Our business activities not only have a direct impact on issues such as resource scarcity, environmental pollution and waste colonization, but also have a symbolic effect on the way our customers think and consume.

Our new sustainability strategy is therefore a response to the environmental and social challenges facing our industry and at the same time a reflection of our brand values and vision for a desirable future. Our strategy is built on 5 theoretically separate but practically interlocking pillars: Product, Circularity, Environment, Social and Governance.

Figures at a glance
Our challenges at a glance

An overview of the requirements and focus areas for a successful future.

GREENHUSHING

In contrast to greenwashing, in which environmental friendliness is exaggerated, greenhushing deliberately withholds information on practice, environmental and sustainability measures and does not communicate them to the public. Our specially developed Greenwashing Guideline sets a conscious signal against this and is intended to inform our customers as transparently as possible about our progress. In this way, we believe we can promote valuable positive ecological developments through potential imitators.

KNOWLEDGE TRANSFORMATION

Sustainability covers many areas, from energy saving to ethical procurement practices. The complexity of the issues makes it a challenge to effectively communicate and implement comprehensive knowledge. To drive knowledge transfer and the associated cultural change, we have developed an inclusive "Green Angels" ideas platform and will be organizing regular workshops and mandatory training sessions for all employees from 2025.